Affordable SEO for Small Business

Small business SEO is the process of getting your small business to rank higher in search engines such as Google and Bing. Even if SEO might sound like something that only the big companies invest in, it’s actually incredibly accessible and beneficial for small business owners because it can help them keep up with larger competitors. How? By targeting factors that search engines use to rank pages, such as technical factors (meta titles and descriptions, sitemap, loading time, headings tags, etc.), content quality, and backlinks. Small business SEO is often about optimising local search results – making your business appear at the top of local search engine results pages when people search for a specific phrase. Small business SEO solutions are affordable and easy to implement.

93% of all online interactions between a company and its potential clients start with a Google search. And most people don’t even click on page 2. The biggest benefit of SEO is that it helps your website appear higher in search engine results pages, so people who look for a relevant word or phrase see your website. But SEO is much more than that. It’s one of the most effective inbound marketing strategies, helping you gain more quality leads, traffic, and sales, consolidate your reputation, and boost brand awareness. In an increasingly competitive business landscape that’s all about digital experiences, SEO plays a huge role in keeping your brand relevant and boosting your market share. And the best part? All these benefits come at a significantly lower cost compared to traditional marketing tactics.

Do SEO offers three affordable monthly packages:

• • SEO Fundamentals – $199/month
  • Advanced SEO – $349/month
  • SEO Experts – $449/month

Depending on factors such as the size of your website, your business goals, and how familiar you are with SEO, you can sign up for one of these three packages. You can scale up or down, and you can opt-out at any time, with a 30-day notice.

By choosing the DIY SEO approach, you’re making significant savings because you no longer have to hire an expensive external SEO specialist or agency. Our experts are here to help you understand the most important SEO notions and develop a long-term SEO strategy, and you can implement the SEO Strategy yourself, at a fraction of the cost.

All packages have support calls & emails included, so you can count on our continuous guidance as we DO SEO together.

This is one of the most complicated questions in the world of SEO because results depend on many factors. Since no one knows exactly how Google works, there are no 100% guarantees that your rankings will increase this month or the next. Sometimes, you can start seeing the first improvements in a matter of weeks. Other times, you need to be consistent, and it takes over six months for results to show.

On average, it takes about four to six months for the first results to appear, but keep in mind that this is more of a general estimate, not a deadline, and you need to consider factors such as existing penalties, location, or the competitiveness of your niche. Even with a large SEO budget, success can be elusive in the first three months, so it’s important to be consistent.

SEO stands for Search Engine Optimisation, and it’s a practice as old as the first website.

Search Engine Optimisation encompasses a wide variety of practices that webmasters use to gain organic traffic and get their websites to show up higher in search results, without paying for ads. Over the years, these strategies have changed considerably, and now the focus falls on two key areas:

• Making sure your website’s technical SEO doesn’t have any errors
• Creating high-quality, relevant content based on your most relevant keywords

White hat SEO is all about adding relevant and informative content to your websites and using on-site and off-site strategies that encourage search engine bots to crawl your pages faster.

Our services are based on a unique approach: DIY SEO. So, instead of paying for an agency to take care of SEO, you can learn from us how to optimise your website and implement step-by-step the strategy we develop together.

We’ve compiled our services in three affordable packages that you can choose from depending on your needs:

• SEO fundamentals: this package teaches you the basics of SEO, such as keyword optimisation and backlinks. We will also conduct an initial on-site audit to give you an idea on your current status.
• Advanced SEO: index more pages of your site, analyse your competitors, and monitor organic traffic.
• SEO expert: develop a long-term content strategy, optimise your website for mobile, and get advanced SEO reports.

SEO (Search Engine Optimization) refers to the search results that appear to users organically, while PPC (Pay-Per-Click) refers to the paid ads that appear on top of the organic ones. Using both SEO and PPC can help your business, but keep in mind that the two are not interchangeable. For example, PPC does offer you immediate results, but as soon as you stop paying for ads, the clicks will stop coming. So, while SEO does require an initial investment bigger than PPC, you get steady, long-term results.

Additionally, PPC is not a replacement for SEO. SEO involves many practices, including fixing technical errors, creating quality content, and optimising your website to include relevant keywords. No matter how much you pay for ads, your website won’t have healthy growth without SEO.

SEO is one of the most dynamic industries out there. Search engines have evolved tremendously since the first days of the Internet, from rudimentary tools that were easy to fool with black hat practices to advanced ones that can understand natural speech patterns and user intent. Because of this, the practices that were effective years ago are no longer valid today. Google constantly updates its search algorithms, so being able to adapt is one of the biggest requirements of the job when doing SEO. While we stand by our SEO recommendations today, algorithm updates are out of our control, which is why some results will not last forever. However, every time an update occurs, we will help you understand how it affects you and reassess your strategy.

Broadly speaking, keywords are ideas and topics that describe what your content is about. In SEO, keywords refer to the words or short phrases that users type in when searching for something. Knowing what your most important keywords are is one of the first and most important steps towards good SEO. For example, if you have an online store that sells children’s shoes, this keyword, children’s shoes (and variations of it), need to appear on your website. Otherwise, search engines won’t know to display your website when people look for children’s shoes online. When creating your SEO strategy, you should start by pinpointing your main, general keywords, and then narrow it down to more specific, long-tailed keywords. Keywords should appear in your website content and meta data, but it’s essential to use them naturally and avoid keyword stuffing.

The meta title, title tag, or simply title, is a small bit of HTML code that tells the search engine the name of your page. You can see the meta title displayed in search engine results pages, and you can also see it in your browser’s open tabs. The meta title is mandatory in HTML and learning how to write a good one is important for two reasons:

• It increases the chances of your website pages ranking higher
• It encourages users to click on your pages

A compelling, SEO-friendly meta title reflects the information the user can find on the page, and typically includes the company name, plus one or two relevant keywords. Meta titles are one of the critical parts of on-page optimisation.

Although we don’t know all the factors that Google takes into account when ranking web pages, we do know that backlinks are one of them. So, having an error-free website with plenty of quality content is not enough. For Google to consider that your website is worth seeing by users, it needs to see that other websites are linking to it. It’s like a system of recommendations, if you will: when websites link to you, that means you’re a reliable business and offer quality content. When gaining backlinks, it’s important to focus on quality, not on quantity. For example, if the websites linking back to you are low quality, spammy, or have nothing to do with your niche, that’s considered a black hat practice and might cost you a penalty.

Talk to us about our citation and backlinking services for DO SEO.

At DO SEO, our mission is to educate our clients and help them achieve long-term results. Entrusting your SEO to an agency comes with a lot of confusion and guesswork. We take that out of the equation and put you in control by teaching you all you need to know about SEO, from the most basic on-site optimisation notions all the way to expert SEO strategies. You will learn how to make your website SEO friendly, analyse your competitors, and write killer website copy that converts. All our tips are 100% personalised: we take the time to understand your requirements and give you actionable tips. If SEO sounds overwhelming to you, don’t worry. We’ll start from scratch and answer all your questions.

Great! We can’t wait to get starting on your SEO strategy.  To begin simply select one of our Affordable SEO Packages that suits your requirements and meets your budget.  Once you have registered your site, we will prepare an audit and create a list of optimisation tasks that you can start on.

Each month we will update your site audit score and update your list of optimisation requirements for you to continue to roll out across your small business website.